New League Concept Shop at Auburn University Bookstore

League headed south to help create our newest merchandising space in the Auburn University Bookstore. Auburn was the first land-grant college in the South to be established separate from the state university, and that’s not the only thing that makes it unique. It also has the rare distinction of being a comprehensive land, sea, and space grant institution. We loved having the opportunity to marry our vintage style with this historic campus store.

Auburn is all about football and a vintage football is a perfect touch here, as is the trophy to represent their five championships. Go Tigers!
A stadium seat with an Auburn Spirit Pillow next to a League mannequin adds excitement to this display.
League pennants on the ceiling draw the eye to the League Shop.
League mannequins and eye catching displays boost team spirit. WAR EAGLE!
Our Spirit Pillows and Blankets shine in orange and blue! Shop our classic tee here.
The League install crew kept their cool in the 88+ degree weather with some Lemonade from a local institution, Toomer’s Drugs, an Auburn tradition since 1896!
A kiosk with both shelves and hanging bars donned in League branding creates a unique display.
Shelf display with signage in Auburn colors helps the products pop.
Thanks for partnering with us on this new space, Auburn University Bookstore!

Be sure to drop in and stock up on League for the Auburn Tigers in your life!

League’s Starting Line Up: Meet Chhan Chhun, Production Artist

League is the leading collegiate lifestyle brand that you know and love today thanks to our fantastic team members. We have great people working behind the scenes, and today, we’d like to introduce you to Chhann Chhun!

Chhann, who goes by “Chucky,” came to League during an “experiment” when we were testing having a night shift in the production department. “At the time the night shift was a pilot program,” he said, “a test to see if having a night shift would be feasible for the company.” He rose quickly through the ranks at League, eventually becoming Embroidery Supervisor and just recently was promoted to Production Artist.

One of Chucky’s favorite things about League is how the team approach creates an ideal work environment. “I love that my team works together as a whole,” he said. “Everyone helps each other out so that the load doesn’t just fall on one person in particular.”

Chucky is a fan of pro football, and of course, the Eagles (after this year’s Super Bowl win, who isn’t an Eagles fan?). When it comes to collegiate teams, Chucky is a Temple Owls fan. “I’m a hometown supporter kind of guy,” he said.

Chucky grew up in South Philly and still remembers his childhood days fondly. “I grew up in Philly since the age of 4 years old,” he said. “My childhood was memorable. Days spent playing tag football at the 6th Street Park, or just hanging out at the Gallery at 8th and Market after school.”

The Gallery Mall before the current renovations.

For Chucky, it turns out working for League is also a family affair. “Yes, I have FIVE family members that are part of the League family!”

Chucky enjoys dancing and volleyball—two great ways to stay fit. “I love to dance to music regardless of which genre,” he said, “and I play volleyball.” Chucky’s looking forward to some beach time this summer. “I love hitting up the Atlantic City Beach and Resorts with family and friends on the weekends,” he said.

When asked about guilty pleasures he confessed a love for candy, ice cream, and cake. “Anything sweet,” he said, “I have a big sweet tooth.”

Thanks for being a part of League, Chucky! We’re glad to have you here!

A Keystone Connection: League and Legacy Join Forces for a Complete Lifestyle Apparel Offering to College, Resort & Corporate Markets

Two longstanding, successful Pennsylvania apparel companies are joining together to offer a complete line of classic, casual apparel, headwear and home decor.

Legacy Athletic, a leading designer and supplier of vintage-inspired collegiate, resort and corporate headwear, apparel and home decor, and League Collegiate Outfitters, a best-in-class manufacturer of premium collegiate apparel and accessories, announced today that they have closed on a merger deal to create a single parent company, L2 Brands, LLC, that has been recapitalized by Dominus Capital. The combined platform will allow each brand to aggressively pursue growth opportunities in current and new markets with a cohesive-looking, full-scale line of customizable, trend-right products for its retailers and end consumers.

Both companies were founded within a year of each other in the early 1990s and have over 25 years of deep relationships with more than 3000 leased and independent campus stores nationally.  With over 500 collegiate headwear and apparel licenses, together they will provide a full lifestyle line of products which includes high-quality t-shirts, fleece, bottoms, youth styles, headwear and winter knits, as well as adjacent categories such as home décor, wall signage, spirit blankets, pillows and other accessories.  Additionally, Legacy serves 8000 customers in the resort, destination, and corporate markets.

Each company has been a member of the Fair Labor Association for over 15 years with a deep commitment to socially and ethically responsible production of its goods in the U.S. and abroad.

Based in Bridgeport, PA, and El Salvador, League currently employs 175 and 600 people at their respective locations.  League’s owned manufacturing factory in El Salvador offers jobs to workers with disabilities, in gang rehabilitation programs, and much more. The factory has won multiple awards for its leading ethical practices in the sportswear industry and has been profiled by several global publications, including NYTimes, CNN, and BBC, for its strict mission of social responsibility.  Legacy is proud to employ over 200 people at its state-of-the-art facility in its hometown of Hanover, PA, is a participant of the Ethical Supplier Engagement Program and is a previous winner of the prestigious PA Governor Small Business Impact award and a finalist for Central Pennsylvania Small Business of the Year.

Paige Wingert, co-founder and current CEO & President of Legacy, will lead the new company’s strategic direction and operations as CEO of L2 Brands.  Pete Waldron, the current CEO of League, will lead the new company’s sales and business development as the President of L2 Brands.  Both Mr. Wingert and Mr. Waldron will serve on the Board of Directors in addition to their day-to-day executive responsibilities. 

“We have long been an admirer of our close friends at League for the consistent, classic yet relaxed brand aesthetic they have cultivated through their top-notch quality products, graphics, and merchandising solutions.  The ability to join forces with League is a very unique opportunity to achieve synergies and create solutions for our customers as well as introduce League’s looks outside the college realm, where Legacy has had much success the past 10 years.  It is an exciting opportunity, and we are very enthusiastic for the new combined team without forgetting our shared roots and family-like culture at both companies that got us to this point in our journey. I can’t think of another company that makes more sense to merge with than League,” Wingert stated.  

Ashish Rughwani, Partner at Dominus Capital, added, “We are excited to unify two of the leading brands in the college, destination and corporate end markets, which should allow L2 Brands to become a sizable and vertically-integrated competitor offering a full line of high-quality products to its loyal customer base across multiple sales channels. Importantly, we will continue to empower the company to serve its communities and stakeholders through its numerous corporate social responsibility initiatives.”

Download a copy of this press release here.