New League Concept Shop At USC Bookstore

In the city of angels, League welcomed the opportunity to work with the USC Bookstore at the University of Southern California. USC is one of the oldest universities in California, founded in 1880. Today, it’s one of the most beautiful campuses in the country, steeped in history and tradition.

Dramatic signage in USC school colors welcome shoppers into the retail space.
Retooling the store adds dimension to our branding.
League remains timeless with old school photos, paints in cardinal and gold, and well merchandised mannequins.
Fight on to victory.  Fight on!


The Spirit of Troy!