New Concept Shop at The University Bookstore for University of Wisconsin, Madison

We have partnered with the The University Bookstore at University of Wisconsin-Madison to bring a touch of League’s Ivy League style to a concept shop for our products within the store.

Take a look!


The University Bookstore has a history of creating beautiful displays, including our League products, so we were excited to work on this project to create a truly impressive space. Here’s how it looked before our collaboration:

Before view of one portion of the store that features League products.
Another view of the store before the transformation.


Color and style changes really make League products pop!
It’s all about the details to create that classic Ivy League feel.
Changes in wall color, a few photos, and great lighting help League products shine.
Go Badgers!
A bigger view of the League Concept Shop!

Thanks to The University Bookstore and our team members here at League that made this concept shop possible. We can’t wait for the Class of 2021 to get their Badger gear!