New League Concept Shop at Indiana University Bookstore

League and Legacy headed to Hoosier country to help create a new merchandising space in the Indiana University Bookstore. Founded in 1802, IU is a public research college with over 40,000 students! Take a sneak peak!

League’s spirit pillows and blankets earn their stripes of crimson and cream.

League mannequin, a photo mural, and a  vintage bicycle celebrate all things Hoosier.  This combination of shelving with League mannequins creates a pleasing display.

A mural with some of the lyrics from the Indiana University song “Hail to the Old IU” with a League mirror helps to co-brand the merchandising space.

For the first time, our partners at Legacy joined League in creating this new merchandising space.

By styling core League pieces on mannequins, students are shown how to dress up these casual styles.

Thanks for partnering with us on this new space, Indiana University Bookstore!