New League Concept Shop At Syracuse University Bookstore

League packed up and headed to the heart of New York State to visit the Syracuse University Bookstore at Syracuse University. Located at the top of a hill offering amazing views of New York, this college was founded in 1870 and is the home to the Syracuse Orange.

Working together with the bookstore, we designed a new League Concept Shop.

League signage along with merchandising detail that highlight the athletic programs at Syracuse University.
Clever nesting table placement next to League mannequins create a warm merchandise space showcasing League’s Spirit Blankets and Pillows.


Tables stacked with Syracuse Orange.
Smart use of space and signage generates interest.
Lots to sell!  Thanks Gale Youmell and the crew at the SU Bookstore for the awesome opportunity!